Topless photos of Cristiano Ronaldo recently named ‘fittest man in the world’, were projected in several iconic locations in London, New York, Berlin, Lixbon, Pais, Milan and Madrid over the weekend.
Named World Player of the Year for 2013/2014, Portuguese striker Cristiano Ronaldo expressed pride in the new campaign, which was shot by famous photographer Rankin. Speaking on the new ad campaign, Ronaldo said:
“I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it. The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe. It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way.”
“Launching my own underwear brand was a dream come true and I am so proud that it has been such a success all around the world, and excited to be launching a second range.” See more photos below …
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