MTV Africa has announced that Nigerian music artists produce the best music videos in Africa. Alex Okosi, the Senior Vice-President and Managing Director of MTV Networks in Africa said that since MTV Base commenced operations in Nigeria, its music artists started producing the highest quality music videos in all Africa.
According to Okosi, Nigerian music videos were of the lowest quality before MTV Base started working in Nigeria. He adds that MTV Base has been able to promote African music and culture all over the world and Nigeria has been able to benefit from it greatly. Okosi claims that a lot depends on the quality of music and the aim of MTV was to promote making of high-quality music videos, “because that’s the best way to market yourself.”
Okosi claims that as MTV Base believed strongly in production of high quality music videos and they started training people in Nigeria to be able to do that. He also claimed that all the videos are made according to the rules of the NBC (National Broadcasting Commission of Nigeria) and if they ban the video, the video will not be shown.
MTV Base channel was launched in Africa back in 2005. In 2008, it launched an award MAMA – MTV Base Africa Music Awards. This year Nigerian musicians dominate most nominations in Durban, South Africa.
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