Speaking with one of the artistes, Iyanya Mbuk, he said “the objective of this youth-centric, entertaining initiative is to connect the teeming youth population, who cherish stardom and have been supportive, with their favourite artistes as well as help fans in general bond with the music industry in Nigeria”. The “Kukere” master further mentioned that the selection, which has already begun, is taking place on MTN Twitter handle, Facebook page and Instagram account because the company has the largest subscriber base and technology that will make the process smoother and effective.
He therefore urged interested youths to be part of this laudable project by tagging their pictures with their look-alike artiste names and follow each entry with hashtag #MTNCelebdouble. More so, the Project Fame winner mentioned that the procedure includes subscription for any of the artistes Callertunez.
In a separate interview, another artiste, Don Jazzy reiterated that the initiative is one of several ways he and the other superstars plan to reward the teeming Nigerian youth for their passion and consistency in supporting the indigenous music industry.
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