Jay Z and Beyoncé have been named the most powerful people in the music industry by Billboard magazine, in its Power 100 list. Their placing, the magazine said, recognised the way they had transformed the way music was released – Jay Z releasing Magna Carta Holy Grail free to Samsung mobile users, Beyoncé putting her self-titled album straight on to iTunes with no warning.
"Leveraging their star power to release new albums in unprecedented ways … they instantly changed how the industry and fans thought about interacting with music," Billboard said. "He gave his album away; she charged a premium price for hers. But they both used the element of surprise to restore the excitement that used to accompany a new release, before that impact was dulled by the endless thunder of carefully plotted promotion." Billboard said
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