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Saturday, December 7, 2013

Nike Loses Kanye West To Adidas! Rapper Closes $10 million Deal With Adidas

kanye west x adidas partnership official Kanye West and adidas Partnership Officially Announced

Following the split between Kanye and Nike,  the outspoken American hip-hop artist has reportedly closed a $10 million deal with Footwear giant-Adidas.In a brief official statement, the brand with the Three Stripes welcomed “one of the most influential cultural icons of this generation, Kanye West.” to the adidas family. It also hinted that the first collaborative designs from the new partnership which rumored to be around $10 million in addition to a percentage of sales, will be coming in 2014.

Confirming the deal, Adidas stated:

“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow"

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